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I lead talent to their seat at Ahold Delhaize | Bjorn Luijters in conversation with clients about employer branding and talent marketing

Hi, I'm Bjorn, an experienced international Manager Talent Acquisition specialized in talent attraction, brand activation, TA transformation and Go2Market (GTM) strategies. I look after Total Talent Acquisition at Ahold Delhaize 

In my 20 years of experience in talent acquisition, and brand activation I have worked for purpose-led organizations such as Ahold Delhaize, Albert Heijn, Etos, Essent, Gall & Gall, innogy SE, NN Group, RWE, Rituals and Lightyear and helped them elevate employer brand performance and accelerate talent acquisition efforts. I lead talent to their seat at Ahold Delhaize and build talent pipelines for hiring. 

I build talent pipelines for hiring, boost brand performance and accelerate talent acquisition efforts.

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 I am NOT available for interim assignments but I am always open for exchanging ideas and learning from peers in the talent acquisition and brand management space. virtual workshop


I lead talent to their seat and have helped purpose-led organizations such as Ahold Delhaize, Albert Heijn and Lightyear with the design, development, and activation of their talent attraction strategies. Learn more about my projects and assignments. 

Your brand is where the candidate journey begins and talent attraction starts.

How you make people feel at moments that matter most to them is the story they will share with others. Your brand is where the candidate journey begins and talent attractions start. | bjorn virtual conversation via Ipad

Companies that excel at employer branding strategies have up to 62% more business revenue than those that don't.  (Smashfly, 2018) | explaining employer brand design workshop to client

Companies with a strong employer brand see a decrease of 43% in cost per hire. (Smashfly, 2018) | in conversation with clients

LinkedIn has found that companies with strong employer brand see 50% more qualified applicants | bjorn virtual conversation via Ipad


Trusted by global companies, entrepreneurs and thought leaders within various industries

Strategy and Vision 

“In the last couple of years I had the pleasure to work with Bjorn. His outstanding strategic and operational view on the recruitment market made him not only a senior recruiter, but also a very good professional with whom to discuss strategy and vision."


Sander Poos

Former Managing Director Benelux,

Channels, Tech & Analytics

“Bjorn is one of the few of many people in recruitment I know who understands that a combination of multiple channels, tech, analytics, but also a very no-nonsense, personal approach and last but not least connections and referrals are key to success."


Rene Bolier 

Co-Founder & CEO, OnRecruit

Drive & Passion

“Bjorn has an enormous drive and passion for his profession, is communicative and able to get things done within a complex global environment. I learned a lot from him and would recommend him to organizations working on employer brand (EVP) development.״


Miranda de Mooij

Employer Brand Lead NL, NN Group

Energy & Enthusiasm

Met een bak aan energie en enthousiasme heeft hij Lightyear  geholpen in het scherp krijgen van onze uitdagingen, de achterliggende vraagstukken en bovenal: oplossingen. Dit heeft geresulteerd in een helder overzicht van de huidige situatie, waar we naartoe willen én hoe daar te komen. 


Sjoerd Jacobs 

Lead Tech Recruiter Lightyear 

Design & Execution

For effective Talent Attraction you need to see the full picture, end to end, taking the journey of the candidate front and center and be able to both tink and influence the C-suite stakeholders as well as think and act operationally, where design and execution meet. Bjorn is one of the few people I know that masters this to perfection. 


Koos Wurzer

Global Head of Employer Branding, Danone Paris

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